Overide Celebrates Grand Opening, with GPTX簡坤投資 Powering the Dawn of a New Era for China's Ski Gear Industry
Grand Opening: Shenzhen Qianhai Huafa Ice & Snow World - South China's Largest Indoor Ski Resort Welcomes Historic Moment
On September 29, 2025, Shenzhen Qianhai Huafa Ice & Snow World witnessed a historic moment. As South China's largest indoor ski resort, Huafa Ice & Snow World boasts multiple "firsts": the largest indoor skiing area in South China, the most advanced snow-making technology, and the most comprehensive supporting facilities. Overide, an invested company of GPTX簡坤投資, grandly opened its Shenzhen's flagship store here, marking the official entry of Chinese skiing equipment brands into the "customization era".
Huafa Ice & Snow World, as a landmark project in Shenzhen Qianhai Free Trade Zone, not only fills the gap in indoor skiing facilities in South China but also serves as an important bridge connecting the Guangdong-Hong Kong-Macao Greater Bay Area with ice and snow sports. This comprehensive ice and snow theme park, integrating skiing, entertainment, shopping, and dining, provides Overide with an excellent brand showcase platform.
At the flagship store in Huafa Ice & Snow World, Overide showcases not just products, but a complete solution for "new standards in Chinese skiing equipment". This brand, which deeply understands the needs of the Chinese skiing market, adopts "Asian body type adaptation" as its design philosophy, aiming to solve the equipment pain points of Chinese skiing enthusiasts.
Overide: Hard Tech-Driven Chinese Skiing Equipment Brand
Overide adopts "professional customization + localized service" as its core philosophy, building a complete ecosystem of "product R&D + brand experience + user service." Under the favorable policy environment for the ice and snow industry, its professional skiing equipment not only fills market gaps but also enables "Made in China" to achieve overtaking in the skiing equipment field.
Product Features: Asian-Specific Design
- Head Shape Adaptation Design: Redesigned helmet internal structure, perfectly fitting the wider head shape of Asians, bidding farewell to "squeezing head" troubles
- Foot Shape Exclusive Optimization: Snow boots using Asian lasts, solving the wearing problems of wider feet and higher insteps
- Extreme Cold Environment Response: Designed specifically for China's northern -20 to -30 degree environments, with warmth performance surpassing international brands
- Hard Snow Track Specialization: Optimized equipment performance for China's 70% machine-pressed snow tracks, improving skiing safety
Innovation Technology: Three Core Breakthroughs Redefining Skiing Equipment
Smart Heated Snow Boots: Revolutionary Warmth Solution
- Self-developed flexible battery technology, breaking through traditional heated boot limitations
- Lasts designed specifically for Asian foot shapes, providing ultimate comfort experience
- World's first smart temperature control system, making extreme cold skiing no longer painful
Ultra-Lightweight Snowboard: Aerospace-Grade Material Application
- Using aerospace-grade carbon fiber materials, completely replacing traditional wooden cores
- 30% weight reduction with significantly improved control performance
- Specially tuned for China's hard snow track environment, providing better grip
Smart Anti-Fog Snow Goggles: Complete Visual Experience Upgrade
- Innovative "window opening" design with 3x anti-fog performance
- Smart ventilation system, completely solving lens fogging issues
- Optimized for Asian facial features, providing broader field of vision
Capital Strength: Top-Tier Investment Lineup
Overide received 70 million RMB in angel round funding during its early startup phase. GPTX簡坤投資 serves as a investor, deeply involved in Overide's development journey. Other investors include renowned entrepreneurs like Wang Jing (founder of Toread), Wang Wei (founder of Xingyun Group), Cao Fangning (founder of Duowei Capital), Chen Hong (famous actress), as well as top-tier investment institutions like Sequoia Capital, Source Code Capital, Xiaohongshu, and Xianfeng Changqing.
GPTX簡坤投資: Hard Tech Investment Logic, Leading Ice and Snow Industry Transformation
The opening of Overide's Qianhai flagship store marks another important achievement for GPTX簡坤投資 in the hard tech investment field. As a strategic investor, we focus on investment layout in the hard tech field, believing that true industry transformation comes from breakthrough in underlying technologies.
GPTX簡坤投資's investment logic is based on three core elements: technology barriers, market space, and team strength. In the Overide investment case, we see how hard tech can transform traditional manufacturing:
- Technology Barriers: Overide possesses multiple industry-first technologies, such as smart heated snow boots and ultra-lightweight snowboards, forming a strong technology moat
- Market Space: China's skiing equipment market is expected to grow 10-12 times over the next decade, from 6 billion to 60-72 billion, with huge market potential
- Team Strength: The founding team's core members have over 80% holding degrees from 985 universities and overseas QS Top 10 institutions, bringing together industry-leading talents including board shoe support experts Alex and Eric Fronic from Flow (the world's second-largest snowboard binding company) and other top-tier professionals.
*The data is partially sourced from overide.